By Sahil Patel
European video ad startup Teads has raised $30 million in new financing as it looks to enter more international markets.
The financing is an even split between equity investment and debt. Investors include existing backers Gimv, Partech, and Elaia, as well as new investor BPI. The other half comes via a “mid-term” line of credit from Bank of China, HSBC, BNPP, and BPI.
The money will allow Teads to “speed up the company’s growth on a global scale,” according to Teads executive chairman Pierre Chappaz. He says Teads will focus on technology innovation as well as expansions in the US and new markets like Brazil, Russia, South Korea, and Japan.
If you’re not familiar with Teads’ video ad technology, you’ve likely come across it. The company specializes in video ad formats that reside within articles, instead of video players. Typically, an ad will show up via an expanding player unit in between paragraphs. Teads counts publishers including The Telegraph, The Guardian, The Washington Post, Reuters, Le Monde, and Conde Nast as partners.
Brands including Volkswagen, Hyundai, Heineken, Microsoft, and Samsung, among others, have previously run campaigns using Teads.
As for the company itself, Teads currently employs 350 people across 25 offices worldwide. It claims 2014 revenues reached an estimated $95.6 million, a 65% increase over the previous year. The company plans to hire 180 new people in 2015 to support its global operations and expansion.