YouTube creator Lauren Riihimaki (better known as LaurDIY) just joined the Kin Community network.
The Toronto-based “DIY guru” has over 1.36 million subscribers on YouTube, and Kin Community reports that her videos garner up to 4.3 million views a month. With a focus on fashion, crafts, and glitter, Riihimaki has a main viewer demographic of women between the ages of 18 and 24.
Based on this creator’s demographic, it’s no surprise that her brand partnerships have included CoverGirl, Tampax, Pantene, Olay Fresh Effects, EOne Entertanment, and Target.
You can get a better sense of Riihimaki, who’s managed by Scott Fisher of Select Management Group, by checking out her YouTube channel here. She joins creators like Rosanna Pansino, Byron Talbott, Robert Mahar, Rachel Talbott, and Beth LeManach in Kin Community’s network.