By Sahil Patel
Comedian Mark Malkoff, formerly of My Damn Channel, has launched a new kids’ comedy channel/series on YouTube.
Called “2 Juice Minimum with Mark Malkoff,” the channel/series will feature comedy sketches and celebrity guests, with all content geared toward tykes between the ages of 4 and 9. Created and hosted by Malkoff, it’s based on a stage show Malkoff originally did in 2014 in New York City, which featured guests such as “SNL” alum Rachel Dratch and “30 Rock” cast member Grizz Chapman. New episodes of the YouTube series will roll out every Thursday.
Based in New York, Malkoff is known for his various comedy stunts, including “171 Starbucks,” “Big Wheel vs. Bus,” and “Apple Store Challenge,” which he generally performs around the city. He’s also produced content for publishers and brands including Mashable, The Weather Channel, US Cellular, and Ford.
There’s a huge opportunity in kids-focused content on YouTube, particularly as the video giant grows its freshly launched YouTube Kids mobile app.