With over 3.2 million subscribers on her channel, Foster, who’s represented by CAA, posts beauty and DIY videos in addition to vlogs and shopping hauls. She regularly showcases brands like Forever 21, H&M, and Target and has also made promotional appearances at Macy’s.
For CDS, Foster “will be an important centerpiece of our beauty and lifestyle initiative, as we look to build larger multi-platform beauty franchises, brand deals, series and partnerships in this space,” said Dan Weinstein, the company’s president.
Other beauty creators on YouTube that have signed with CDS include Blair and Elle Fowler, Lauren Curtis, and Weylie Hoang. The company has worked with brands in this area such as CoverGirl and Bobbi Brown.