Endemol Shine Group and Michelle Phan are launching Icon, a global lifestyle network, in the US and UK on March 31.
Phan is the creative lead of the network, which includes premium content in the areas of beauty, fashion, food, DIY, human interest, travel, and health. Icon will also include new series and videos from online influencers such as Ann Le, Cassey Ho (aka Blogilates), Promise Phan, Charis Lincoln, and Rae from The Raeviewer.
Icon will also showcase newer digital talent, including Sonya Esman (a “Russian/Canadian digital superstar”), celebrity makeup artist Jamie Greenberg, and several others.
Here’s a list of the new, original series that will debut on Icon:
“Pretty Little Pranksters”: Celebrity makeup artist Jamie Greenberg and her team of pranksters surprise a mix of celebrities and digital dignitaries with things one just doesn’t expect to happen during a makeover.
“Trash to Fab”: Ann Le of AnneorShine breathes new life into items headed for the dumpster in this DIY make-over series.
“Fascinating Women”: Charis Lincoln (CharismaStarTV) leads this comedic history lesson on the ground-breaking women whose achievements paved the way for today’s opportunities.
“The FAQs”: An advice show for the digital age, featuring commentary, tips and experiences from digital celebrities and rising stars where Icon influencers engage with the audience to give answers on just about anything.
“She’s Gotta Have It”: What if you had lipstick that didn’t smudge or nail polish that won’t crack? Promise Phan and today’s leading digital lifestyle stars empower millennials to solve 100 of their beauty, makeup, and fashion problems with fun, never-before-seen products.
“Skinside Out”: Eat your way to better skin, with easy recipes and skin care treats that you can make in your own kitchen. Holistic skin expert Anisa Noor teaches the food prescription to great skin.
“Everyday Luxe”: This style-logue series hosted by luxury beauty expert Rae from The Raeviewer, travels the world in search of luxury in everyday life (launching in June).
“Decade Beauty”: Charis Lincoln of CharismaStarTV explores iconic beauty looks from each decade (launching in September).
Icon will roll out across Western Europe and Asia in the second half of 2015. You can watch/experience its content on YouTube, Dailymotion, Pluto TV, AOL, Scripps Network Interactive’s Ulive Lifestyle Network, connected TVs, Facebook, Twitter, Instagram, Snapchat, and even Pinterest and Tumblr. Learn more about the network on Icon.network.
