By Sahil Patel
Small Screen, a multi-channel network specializing in food and drink content, is expanding into new verticals.
The network has just added Vooza, a sketch comedy group that produces videos poking fun at startup culture, and The Skool, a digital studio focused on teaching business fundamentals to creators and other like-minded individuals.
The additions come after Small Screen initially expanded its focus from cocktail-related video content to include food. On that front, the network’s creator partners include SingleMaltTV, Common Man Cocktails, and Better Cocktails at Home for its cocktail vertical, and GastroLab and Great Chefs, as well as the Small Screen-produced original series, “Hanging with Harris,” for its culinary vertical.
In addition to the new network partners, Small Screen says it’s expanding its distribution across the web. The network is currently available at smallscreennetwork.com, and across syndication partners such as YouTube, Vessel, Dailymotion, AOL On, Amazon, Yahoo, and Vimeo. In the coming weeks, the network will also launch apps for the Roku and Opera TV connected-TV platforms.
Internally, Small Screen also plans to grow its MCN capabilities in the coming year by launching tools and services that help partners grow their profiles. “Distribution is key for creators and brands and we have a good foundation to build off of there,” said founder and CEO Colin Kimball. “The next phase of our growth as a business is giving our creator and brand partners the tools they need to create content and, on the other end, measure and optimize performance.”