By Sahil Patel
Boston-based YouTube advertising startup Pixability wants to grow, and now it has a lot more money to make it happen.
The startup, which provides ad-buying and campaign management tools for advertisers seeking to reach audiences on the world’s biggest video site, has raised $18 million in a Series C round led by new investors Jump Capital and Edison Partners. All existing investors, including Point Judith Capital and Quad Graphics, which contributed to a Series B that Pixability closed last June, also participated in this round. In total the company has raised $28 million.
With the new capital, Pixability hopes to bring its YouTube ad-buying and marketing technology to more brands and agencies. This includes the company’s YouTube-focused programmatic advertising capabilities, which it introduced for advertisers last year. To date, Pixability clients have included L’Oréal USA, Puma, Viacom, Publicis Groupe, Mindshare, and Omnicom’s Resolution Media.
Pixability says it will also use the money to expand its international sales, partnerships, and business development efforts. Headquartered in Boston, the company so far has additional offices in New York, San Francisco, Chicago, and London.