Quick Breaks is a daily column from the VideoInk editorial staff, which rounds up and features interesting developments in the larger digital video space that we feel you should be at least somewhat aware of. Have tips or suggestions for more Quick Breaks? Send them over to [email protected].
When it came to watching the NCAA tournament this year, most of the digital viewership happened on mobile (43.8% of it), according to data from Clearleap, a company that powers OTT for creators in TV and entertainment. More March Madness viewers watched on iOS than they did on Android, at 37.3% vs. 27.9%, leaving very little space left for other operating systems as the place to watch. Windows Phone and BlackBerry accounted for over 17% of NCAA viewership in 2014, but this year, it dropped to just 2.4%. Meanwhile, Android viewing increased by a whole 18.5%, with iOS users actually dropping a bit, the popularity for watching the tournament on the OS going down by 3.7%.
News streaming service Watchup has partnered with five broadcasting companies, giving the apps’ viewers free access to content from 51 local news outlets in cities like Denver, Atlanta, Detroit, Baltimore, Kansas City, and Tampa. Watchup’s new broadcasting partners are Meredith Corporation, E.W. Scripps Company, Lilly Broadcasting, Bonten Media Group, and KHQ, Inc. This comes after Watchup made a deal like this with Tribune Media last month, which also led a funding round for the company in back in November, resulting in $2.75 million for Watchup.
YouTubers and former Our2ndLife members Kian Lawley and JC Caylen have surpassed the 1 million subscriber mark on their three-month-old joint channel. To celebrate, the two video creators have set up contest where fans can show their love of the channel via creative submissions under the hashtag #KianandJCMillionContest. The best submissions, judged by them, it seems like, will earn the winners a trip to Los Angeles, an appearance in a KianAndJC video, and tickets to the duo’s tour later in 2015.
A new gaming and virtual reality conference is set to take place in Reykjavik, Iceland this April 28 and 29. Called Slush Play, the conference aims to bring together gaming and virtual companies and investors from all over the world to network and participate in talks around strategy, funding, marketing, etc., with a particular emphasis on Nordic companies and North American venture capitalists. Slush Play will have a focus on startups, with 10 big ones entering a pitching competition at the event. Slush Play is organized by the Slush exec team, Klak Innovit (a company that helps startups expand to international markets), and the Nordic Gaming Institute.
Nielsen has named Harrish Peri the new SVP of product marketing for the company’s ratings and planning products. In the post, Peri will work on Nielsen’s Reach product marketing, focusing on how clients interact with the product and on expanding Nielsen’s Total Audience measurement solutions portfolio. He will be based in New York and report to chief marketing officer, Marcy Shinder, and EVP of global product leadership, Megan Clarken. Peri joins Nielsen from Salesforce.com, where he served as senior director of product marketing and solutions.
SoMedia Networks, a digital video production company, has launched a video ad production platform, SoMedia Ads. The platform is meant for Google Partners, so it targets marketing companies that likely have multiple clients who are putting their video ads up on YouTube. SoMedia Ads will shoot advertisements “anywhere in North America” with a two-week turnaround, allowing clients ask for different versions of the same ad tailored to various locations with varying annotations to match. You can learn more about it here.