Crackle to Look More Like TV, Intros First Animated and Hour-Long Series
Sony Pictures Entertainment‘s Crackle had its Upfront today, announcing its upcoming original programming slate. In addition to the obvious (“Comedians in Cars Getting Coffee” returning for yet another season) and the expected (“Joe Dirt 2: Beautiful Loser” feature film due to premiere this summer), the streaming network revealed some new video content coming out this and next year.
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Opinions & Analysis
Here’s What You’ll Be Streaming This Year
Shows like “Transparent” and “Orange Is the New Black” are solidifying a reputation for artistic, innovative content, and web-enabled binge-watching is becoming a respected form of TV consumption.
Amazon’s Twitch is gaining ground as an ad platform
Gamers aren’t the only people interested in Twitch these days. The live video-streaming platform is starting to attract the attention of agency and brand marketers, with some actively approaching the company about working together on ad campaigns.
The Pirates Of Periscope: Free Publicity For Game of Thrones And HBO
Periscope, the Twitter-owned mobile video streaming app, is getting loads of good old-fashioned free publicity today via doddering news reports that some users of the app shared with their Twitter followers the first episode of HBO’s sex-and-swords series Game of Thrones.
Don’t Overlook Netflix’s Bigger Picture: Subscriber growth is everything for Netflix, but it won’t come cheaply
Spoiler Alert: Netflix Inc. is extremely unlikely to miss subscriber-growth expectations. An investor only needs to look at what happened when Netflix has slightly missed its own guidance for the closely watched figure
Glide’s Apple Watch app telegraphs a future with live video conversations on the wrist
On an iPhone, Glide’s video messages are virtually live; users can begin viewing video messages even as the sender is in the process of recording it. This will be possible using Glide’s Watch app, too.
Deals & Signings
AwesomenessTV to Push Internationally, Announces First Verizon Series
AwesomenessTV, the DreamWorks Animation- and Hearst-owned digital media company focused on creating content for teens and tweens, has its sights set on international.
Hearst’s new platform approach: ‘You have to get it right at the start.’
The platform approach, which invites outsiders to contribute their musings, opinions and reporting, has become a favorite way for publishers to build scale fast. In the case of Time Inc. and Condé Nast, sprawling collections of diverse magazine brands led by powerful editors-in-chief, have adopted this approach on a tentative basis, brand by brand.
Netflix Renews ‘Orange Is the New Black’ for Season 4
Season 3 of “OITNB” will premiere June 12 on Netflix in all territories. The renewal isn’t a surprise: “Orange” has been one of the top-performing original series on the service, execs have said.
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Streaming Video News
Hearst Live-Streamed ‘Bedtime Stories’ with Periscope
On the night of Monday, April 13, Hearst hosted live-streams across its digital media channels using Periscope, as first reported by Variety.
LEAK: Yahoo Shutters Video Platform for Creators One Year After Anticipated Launch
One year after rumors that Yahoo would be rolling out a competitor to YouTube, Yahoo has confirmed via email that it will shutter that product.
International Hip-Hop Documentary Now on Vimeo on Demand
“Shake the Dust” focuses on hip-hop culture in “unlikely” places, from the streets of Cambodia to the deserts of Yemen. It showcases breakdancers in these regions and beyond as they deal with the poverty and various struggles of where they live.
‘DreamWorks Dragons’ Series to Debut on Netflix June 26
The Netflix original series from DreamWorks Animation based on the “How to Train Your Dragon” franchise now has a release date.
Netflix Adding Audio Description Tracks for Visually Impaired, Starting with ‘Marvel’s Daredevil’
Audio description provides an additional narration describing events happening on-screen, including physical actions, facial expressions and scene changes.
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Netflix Takes Marvel to Dark Corners in Bloody ‘Daredevil’
He doesn’t have Thor’s hammer or Iron Man’s suit, but that’s not stopping Marvel’s latest superhero from seeking justice in the seedy underbelly of Hell’s Kitchen in Netflix Inc’s first superhero series.
Netflix Slates ‘Our Planet’ Massive Nature Documentary Series for 2019
Netflix, in its biggest documentary project to date, has ordered “Our Planet,” an eight-part nature documentary exploring remote wilderness areas across the globe from the creators of the “Planet Earth” series.
Amazon to Stream ‘Orphan Black’ Season 1 Free for 24 Hours
Amazon will make the entire first season of “Orphan Black” available free to stream in the U.S. on Friday, ahead of the clone-conspiracy thriller’s season three debut on TV.
Seinfeld calls YouTube ‘giant garbage can’
Jerry Seinfeld has better things to do than sort through cat videos on YouTube. He jokingly referred to the video site as a “giant garbage can” at a presentation to advertisers for Crackle, Sony’s Internet-streaming service and the home of Seinfeld’s popular Web series Comedians in Cars Getting Coffee.
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VideoElephant, SpotXchange Partner to Bring Publishers Content They Can Monetize
VideoElephant, which aggregates and sells online video content to digital publishers, and advertising platform SpotXchange have partnered to bring premium content to publishers that they can monetize.
Quick Breaks 4.14.15: Paul Feig’s Yahoo Series Launches; Dailymotion Debuts Reality Show
NAB Show: Next-Gen TV Demonstrations Are Promising But Perplexing
(Las Vegas) — There’s not much doubt anymore that the future of terrestrial television will hinge on the broadcasting industry’s embrace of next-generation technology.
DigiTour Hires Ex-Fullscreen Sales Boss Jonah Minton as Chief Revenue Officer
DigiTour Media, which stages live events featuring stars from YouTube and other digital services, hired former Fullscreen sales boss Jonah Minton as chief revenue officer.
Will Nike’s bet on women work?
The battle to win over women fitness enthusiasts continues to rage, and Nike is the latest brand to jump in the fray.
Tumblr 4.0 comes to iOS with new video features, filtered search, and more
Tumblr for iOS is getting a bit of a makeover this morning, including an updated icon, new video posting features, and a way to see what’s trending on Twitter. First the blogging platform updated its iOS icon so that it matches the same white and blue ‘t’ currently featured on its website.
Crackle’s James Smith on Being the Best of Both Worlds in TV and Digital
With Crackle’s new “always on” approach, the network has started to see itself as beyond a TV alternative and more like a TV network in itself. Per the initiative, the Sony Pictures Entertainment digital network will begin streaming programming on its website from the moment you click to it.
YouTuber Ray William Johnson to Produce Cable Industry Doc
YouTube creator Ray William Johnson is teaming with Supergravity Pictures to produce a documentary aimed at exposing the “horrendous monopolies” in the cable industry and detailing how the Internet is poised for similar consolidation.