The video service, which is still in stages too early to have a name, will be kind of a hybrid between broadcast and digital viewing. Gannett will work with its various affiliate television station groups to bring their content to digital platforms, using ViewLift’s technology and services.
Instead of just watching whatever game is playing with whatever commentary is on TV, this new service will allow viewers to check out a whole library of video content, providing backstories on the players and teams involved in the latest game.
Ultimately, the initiative aims to make broadcast TV sports content accessible at multiple levels, from local to global. “Americans simultaneously live in their hometown, our country, and the globe,” said CEO of ViewLift’s parent SnagFilms, Rick Allen, in a statement. “Serving all three takes a unique content provider — one that inherently understands both the very local and the broader stage, and faces the digital future with enthusiasm.”
Gannett and ViewLift expect to test out their first digital channel later in spring 2015.