Video ad-focused software and data platform VideoAmp has hired Jay Prasad as the company’s first chief business officer.
In this new role, Prasad will work on building VideoAmp’s marketing teams. His focus will be on heading strategy and hiring new employees that will help VideoAmp carry out its business — bringing technology to advertisers that helps them automate their ads across multiple screens.
Prasad comes to VideoAmp from TubeMogul, where he served as the VP of global business development. Like VideoAmp, TubeMogul focuses on multi-platform videos, especially in terms of advertising and brand impact. Before TubeMogul, Prasad worked on strategic business development and in management at Yahoo and FreeWheel.
“Jay’s holistic approach and expertise in video advertising and deep experience with digital and TV technologies will help our customers and partners in this transition to a multiscreen and on demand world,” said Ross McCray, the co-founder and CEO of VideoAmp, in a statement.
Prasad joins a VideoAmp team comprised of former Google, Microsoft, and BrightRoll employees. VideoAmp launched in December 2014, having gained $2.2 million in funding from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners, and ZenShin Capital.