By Evan DeSimone
Opinions & Analysis
SoCal VR Conference: What Will It Take to Move Virtual Reality to the Mainstream?
Speakers emphasized importance of delivering quality VR content — maybe with a crowd sourced ratings system — as well as a Comic-Con boost
THR : http://bit.ly/1JdPlFe
Machinima’s mobile play is about community, not just video
Machinima, the gaming and “fanboy” network backed by Warner Bros., is huge. Currently, its YouTube network averages 154 million unique viewers and 3.6 billion views per month, based on data provided by the company.
How Web video blurs church and state lines for publishers
Every major publisher on the Web cites video as a key growth area. The revenue opportunity is too great. But unlike traditional outlets such as print and television, there aren’t any strict “rules” to Web video. And for established news and media brands, that can be problematic when it comes to determining who gets to call the shots.
Digiday — http://bit.ly/1RnK4Vr
CMO Today: Trying to Make Sense of the TV Upfront
UPFRONT LETDOWN: It’s called the “upfront,” but media and advertising executives are anything but upfront about their performance in the yearly advance ad sales bonanza. Many publications and analysts report revenue estimates each year for the television upfront that are treated as bible, even though they’re based on whispers emerging from TV networks themselves, never with complete information.
CMO Today: ESPN Tightens Belt Amid Cord-Cutting
WORLDWIDE BLEEDER: ESPN has long reigned supreme in TV, but now the “worldwide leader in sports” is entering a round of belt-tightening as it grapples with falling subscriber figures and rising programming costs, The Wall Street Journal reports. The Disney-owned company has lost 3.2 million subscribers in about a year, according to Nielsen. It’s also facing more competition from rivals like Fox Sports and NBC, which has driven up the price of sports content.
Streaming Video News
This Adapter Connects Chromecast to Any Stereo System
Google’s Chromecast streaming stick is best known as a tool to bring video services like Netflix and YouTube to the TV, but there’s also a number of music apps that can be used with Chromecast. A new Kickstarter project dubbed JoyDrone now wants to make it easier to bring these Chromecast-compatible music services to any stereo system and loudspeaker.
Variety — http://bit.ly/1CAWlzb
Cutting the Cord: TCL’s thrifty and smart Roku TV
How you get streaming video onto your TV usually depends on where you start from. Video game systems such as a Microsoft Xbox or Sony PlayStation were preferred by 28% of connected video streamers, according to a recent survey by The Diffusion Group, a Plano, Texas-based research firm.
USA Today — http://usat.ly/1SjgrQp
Will This New AwesomenessTV Series Send Teens Straight to Pottery Barn?
Pottery Barn’s PBteen is tapping a popular tween multi-channel network for a new Web series.
The Williams-Sonoma brand has partnered with AwesomenessTV for Revved Up Rooms, a six-part do-it-yourself series featuring YouTube star Meg DeAngelis.
Adweek — http://bit.ly/1M1Etzz
Startup AdYapper Raises $4.5 Million, Promising to Fight What It Sees As Rampant Waste In Digital Media
AdYapper, an ad technology startup that promises to help marketers keep better track of where their ads are running online–and ultimately save them money–has raised $4.5 million in new funding.
Nintendo president Satoru Iwata has died
The man who guided Nintendo as its president and chief executive officer since 2002 has passed away. Satoru Iwata, who oversaw one of the biggest eras for the gaming publisher, died due to complications from a bile-duct growth on Saturday, according to a statement. He was 55. The top two executives at Nintendo are now senior managing directors Genyo Takeda and Shigeru Miyamoto.
Venture Beat — http://bit.ly/1IVg4L1
The VR for porn trend continues: Pornhub launches the Twerking Butt
Pornhub is coming for VR. Today the company released its latest product, a twerking sex-toy complete with a virtual reality headset called the Twerking Butt.
Venture Beat — http://bit.ly/1M1DS0U
Adweek Co-Founder Jack Thomas Dies at 87 Friends and colleagues remember a force in publishing and a mentor to many
John C. “Jack” Thomas, one of Adweek’s three co-founders — along with Ken Fadner and Penn Tudor — passed away Thursday night in New York of complications from pneumonia. He was 87.
Adweek — http://bit.ly/1fAVLaF