By Evan DeSimone
T-Mobile is helping Apple to sweeten the deal for Apple Music by offering plan holders unlimited streaming data while using the app, the carrier announced today.
T-Mobile has waived data caps for specific apps before. In 2014, the carrier introduced its Music Freedom plan, which eliminated data caps for popular music streaming outlets Pandora, Rhapsody, iHeartRadio, iTunes Radio, Slacker, Spotify and Milk. At the time, T-Mobile was criticized for violating net neutrality rules by privileging specific content providers over other, a charge that is likely to reverberate with the news of a similar deal for Apple Music across T-Mobile’s network.
The practice of carriers favoring one streaming service over another could present a significant challenge to new platforms trying to enter the market, such as YouTube Music Key, which is currently in beta testing.