Women’s lifestyle multi-channel network Kin Community has signed a multi-year deal with Hannah Hart. The 28-year-old vlogger, actress and author is best known for her show “My Drunk Kitchen,” which has driven her YouTube channel MyHarto to rack up more than 2.76M subscribers and 180M views.
As part of the deal, Kin Community will spearhead brand integrations and media opportunities for her digital properties, as well as provide production support for new programming initiatives.
Hart is literally one of the most visible digital influencers in the business, appearing everywhere from on big city billboards, as part of YouTube’s April 2015 national ad campaign, to the White House, where she led a discussion about millennial engagement with President Obama. In 2013, she toured with “Hello, Harto,” a live show she co-produced, created and starred in that was supported by a crowd funding effort that raised over $223,000. Her first book “My Drunk Kitchen: A Guide to Eating, Drinking, and Going with Your Gut,” published by HarperCollins, was on the New York Times Bestseller list for six consecutive weeks in 2014.
Next, Hart will be seen in the Fullscreen/Legendary Digital Media revival of the 1976 Sid & Marty Krofft children’s show “Electra Woman and Dyna Girl,” which re-teams her with “Camp Takota” co-star and frequent collaborator Grace Helbig.
Hart is repped by Brent Weinstein at UTA, Ken Treusch at Bleecker Street Entertainment and Ryan Pastorek at Morris Yorn.
Founded in 2007, Santa Monica, Ca.-based Kin Community (formerly known as DECA) is backed by Mayfield Fund, General Catalyst Partners, Rustic Canyon Partners, Atomico, Emil Capital and Corus Entertainment.