By Evan DeSimone
Streaming video platform provider Muvi Studio announced today the launch of its Live Video Streaming Engine, an end-to-end application meant to help content providers launch, stream and monetize on-demand live content across platforms and devices.
Muvi bills the tool as a one-step solution for broadcasters and TV networks aiming to broadcast on-demand live stream content without the hassle of building an their own live streaming portal. The Live Stream Engine will serve as an extension of Muvi’s core services.
Muvi Studio designed and build a bespoke VOD platform for The Hare Krishna Movement (ISCKON) which launched earlier this year
Launched in 2014, Muvi aims to disrupt the streaming video space, which it sees as “ruled by giants” like Netflix and Hulu, by furnishing smaller brands and broadcasters with their own VOD streaming platforms. Muvi designs, builds, and stores VOD and SVOD platforms for brands and broadcasters. Recent clients of the New York-based start-up include the Hare Krishna movement, for whom Muvi launched a subscription video platform earlier this year.
Adding live streaming to its growing tool kit is an on-trend move for Muvi Studios. Interest in the live streaming space has been heating up in recent months with the rise of apps like Twitter-owned Periscope, and to a lesser extent Meerkat. Both services have been building audience with their mobile stream capabilities. Meanwhile, live streaming platform Firetalk has been making audience inroads through by partnering with recognizable online video brands like What’s Trending and The Young Turks.