By Evan DeSimone
Curated on-demand video service Mubi announced today that it has reached a deal with EE TV, an OTT service being launched by the U.K’.s EE Mobile, and will debut on service in September.
Founded in 2007 by Efe Cakarel as a social network aimed at movie lovers, Mubi relaunched as an SVOD service in 2010. Since that time the streaming outlet has inked distribution deals with Sony Pictures, eOne, StudioCanal, Icon, and New Wave Films. Mubi will bring it’s mix of classic, cult, and foreign films to EE TV’s U.K. subscribers.
Set to launch on Aug, 25, EE TV will be available through set top boxes to subscribers of the EE, T-Mobile and Orange Mobile networks for $8 per month for the first six months.
The deal will open up Mubi’s growing cataglog of films to a wider audience than it has previously achieved as an independent streaming service. It is currently most competitive in European VOD markets such as Germany, Turkey and Hungary, but the company’s recent distribution deal with Sony points toward a desire for growth, particularly in English-speaking markets.