By Evan DeSimone
Facebook is finally taking steps to curb copyright abuse on its video player, according to statement released on the company’s blog today.
Facebook has seen massive growth in its video views over the last year, driven in no small part by its infamous algorithm which favors content uploaded to its native player and moves it to the top of users’ streams. People hungry for likes or attention have been uploading purloined video from platforms like YouTube without permission, attribution, or compensation to the creator. The problem is so widespread it even has a name, freebooting. Recently VidCon founder Hank Green publicly called out Facebook in a widely discussed Medium post accusing the platform of profiting directly from content theft.
Until now Facebook has been slow to respond to accusations leveled against it by prominent content creators and MCN’s. While rival YouTube has long relied on its internal ContentID technology to manage creators copyrights. Facebook, on the other hand, has relied on its technology partner, Audible Magic, to detect copyrighted audio uploads. The new tools will pick up where Audible Magic leaves off delivering what sounds like Facebook’s own version of ContentID.
“This technology is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook across pages, profiles, groups, and geographies,” said Facebook in the blog post. “Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.”
Unlike Content ID, Facebook’s new tools are not automated. Creators will need to log on to a special dashboard and choose which videos they would like to track and manage. In its post, Facebook stresses that the new tools are a work in progress. The social giant is reportedly seeking advice from viral content specialists Jukin Media and Zefr, as well as Otter Media-owned multi-channel network Fullscreen, which has been a leading critic on the freebooting issue.