Samsung revealed today that it is shutting down its Milk Video service on Nov. 20. The announcement was posted on the app’s Google Play page, which highlights several recent scathing reviews (e.g. “it won’t stop crashing”).
Designed to be a mobile short-form video discovery platform, Samsung launched Milk Video in November 2014 with content from 18 providers, including Conde Nast Entertainment, Funny or Die, Red Bull, BuzzFeed, Vevo, Vice, Fandango, Maker Studios, AwesomenessTV, Machinima, DanceOn and Tastemade.
Most of Milk’s content was licensed video previously seen on other outlets, but it did secure a handful of platform exclusives, such as Funny or Die’s “Dumb Gentlemen’s Handbook.” It also got the first window of the latest season of DanceOn’s flagship series “The Edge” prior to its release on YouTube.
In March, dozens layoffs were reported at Samsung’s Media Solutions Center America, the division of the company overseeing Milk Video and its sister service Milk Music. It came on the heels of the departure of Kevin Swint, the onetime head of iTunes’ video business who, as Samsung’s VP of content and services, spearheaded the launch of Milk Video.