In the online video space, if you don’t have billions to go big like a Netflix or an Amazon, mining a passionate niche market is the next best thing (e.g. DramaFever).
FloSports taking the latter route.
While big league sports such as the NFL, the NBA, the NHL, Major League Baseball have been all been in the news lately with their various streaming video initiatives, the Austin, Tx.-based company has been quietyly targeting the passionate followers of lower profile athletic endeavors with the sites FloWrestling, FloGrappling, FloTrack, MileSplit, FloElite, FloSoftball, FloMuscle and Gymnastike.
Tomorrow, FloSports launches its ninth dedicated sports vertical, FloCheer, a web site catering to the more than 3 million cheerleaders in the U.S. with live and on-demand coverage of elite cheer competitions across the U.S., as well as breaking news, original documentaries and technique videos.
On Oct. 4, FloCheer will host its first live stream, covering JAMfest in Louisville, Ky., a competition featuring 70 cheerleading squads from across the state.
FloCheer will be overseen by general manager Monica Bloodgood, a 17-year cheer vet who has judged numerous college and high school cheerleading championships, as well as coordinated major events such as the Pro Bowl halftime show in Hawaii.
FloSports focuses on live programming, original content (including branded videos) and owned and operated events. It broadcasts more than 25,000 hours of live sporting events each year and it has built a content library of more than a million videos.