By Evan DeSimone
DramaFever, which made its name as a digital distribution source for Korean television dramas and other international TV fare, is making its first foray into original programming as solo producers.
The streamer will produce and distribute a concert documentary featuring the popular Korean pop group BIGBANG. The production, “BIGBANG: Made Concert 2015,” follows the internationally popular boy band on the U.S. leg of their world tour, playing sold-out shows in Las Vegas, Los Angeles, and New Jersey. The film is directed by Mark Haney, who previously produced shows and tours for artists like Jay-Z, Rihanna, and Brittney Spears.
DramaFever has previously co-produced two original drama series, “Heirs” and “Tomorrow’s Cantabile,” with Hwa & Dam Pictures and Group 8, respectively. This documentary will be both DramaFever’s first fully in-house original project and its first unscripted effort.
For its first fully original endeavor, DramaFever is taking a calculated stab at its core audience. “BIGBANG: Made Concert 2015” is likely to appeal to females in the 18–24 demographic that make up the majority of DramaFever’s existing user base. These are not only the audience members most engaged with the DramaFever platform globally, but also, as millennial and post-millennial media consumers, those most likely to be receptive to original streaming content.
Historically speaking, K-pop and streaming video have proved a potent mix. The genre, which commonly features bouncy danceable tracks and colorful, highly stylized videos, has been a hit on platforms such as YouTube. The video giant famously catapulted Korean novelty rapper Psy to international fame with “Gangnam Style,” which is the platform’s most-watched video with close to 2.44 billion views, and it has shown impressive though more modest global returns for acts such as Hyuna, Girls Generation and Big Bang, which have found previously unknown buy-in from western audiences through the platform.
The documentary will be available for DramaFever premium subscribers on Nov. 6 and to non-subscribers on Nov. 11. The series is housed on a dedicated subsite, dramafever.com/bigbang, which also contains licensed content from the band designed to build and maintain its fan base.