The HBO docu-series “Project Greenlight” is being adapted for the streaming space by the appropriately-named Adaptive Studios, which today announced that it is launching Project Greenlight Digital Studios in conjunction with “Greenlight” producing partners Pearl Street Films and Miramax.
In the “Project Greenlight” series, which wrapped its fourth season on HBO on Sunday, filmmakers compete for the chance to direct a low-budget indie feature.
Project Greenlight Digital Studios will have a broader mandate, acting as an online independent film festival, serving up crowd-sourced, curated content for digital audiences. The platform will give users the opportunity to participate in ongoing competitions, as well as the process of greenlighting projects. It will also enable creators can interface with brands, access industry representation and explore multi-platform distribution opportunities.
“After the success of ‘Project Greenlight,’ we wanted to grow the brand by making it more interactive and accessible to a wider audience,” said Brittany Turner, VP of digital video at Adaptive Studios, in a statement. “Our mandate is simple: to discover exciting new creative talent and empower them to realize their vision.”
Project Greenlight Digital Studios will draw upon the community of participants in the most recent “Project Greenlight” filmmaking contest, which includes 5,000 emerging filmmakers, 18,000 online judges and more than 200,000 social media followers.
Toda, Project Greenlight Digital Studios kicks of its “Get the Greenlight” contest, which will award $25,000 to the winner creator to produce an original digital series. Creators can submit a video pitch for their series through projectgreenlight.com. They’re entries will be voted on by the platform’s community, as well as a panel of judges made up of Hollywood industryites and digital influences. The submission deadline is Nov. 25.
In early 2016, the platform will launch a second talent search competition in partnership with Issa Rae’s ColorCreative TV. Dubbed the ColorCreative TV Digital Series Contest, it will call on writers compete for the chance to develop and produce a digital series anthology from a pre-selected theme.
Project Greenlight Digital Studios is also working with emerging filmmakers on a slate of original digital series, including several by finalists from this year’s “Project Greenight” competition.