The makers of 360-degree video camera 360fly announced on Wednesday that they have added YouTube sharing capabilities to its iOS and Android mobile apps, enabling users to shoot, edit and upload directly from their cameras to the streaming platform.
Priced at $399 and available exclusively through BestBuy, 360fly is billed as the only single-lens camera capturing stitchless 360-degree video.
YouTube has been aggressively pursuing 360-degree video initiatives. Early this year, it introduced 360-degree videos that could be viewed on desktop or smart phone with Google Cardboard, and it debuted support for 360-degree ads in July. The video giant is also making the “Jump” 360 video system produced by its parent company Google available to creators in its YouTube Spaces around the globe.
“YouTube’s support for 360-degree video has helped create awareness and drive demand for this emerging market,” said Peter Adderton, CEO of 360fly, in a statement.
In September, 360fly announced a partnership with Defy Media to add 360-degree video capability to the latter’s comedy platform Break.com, which will be showcasing 360-degree video content and 360fly original productions, as well as 360-degree uploads from Break.com users.