By Evan DeSimone
Fresh off news that it will deliver its first original comedy special, featuring drag star Bianca Del Rio, in early December, Vimeo is queuing up a second featuring another digital diva with distinctive makeup.
Vimeo will debut of Colleen Evans’ (neé Ballinger) “Miranda Sings: Self Help” on December 14th. Shot during the Seattle stop on her “Self Help” tour — in which she performed in character as her YouTube alter ego, the egotistical musician Miranda Sings — the special features music, audience singalongs, dancing, and a popular segment in which she responds in character to hate mail.
Long seen as an artsy competitor to video sharing platforms like YouTube and DailyMotion, Vimeo has been steadily carving out a niche as a home for original content. The streaming platform has funded its own originals and offered creators with substantial followings on other platforms the opportunity to monetize longer form content through its Vimeo On Demand VOD platform.
Miranda Sings is one of a growing number of YouTube-minted digital stars who can be found peddling her content through Vimeo. YouTube star Taryn Southern was one of the first to join the party with her directorial debut “Searching for Katie,” which was funded by and sold on Vimeo. Since then, Vimeo has picked up original programming from YouTube stars such as Kev Jumba, Joey Graceffa, Our2ndLife, multi-channel network Maker Studios, Sawyer Hartman and PJ Ligouri (the latter two through a deal with New Form Digital).
As more views shift from traditional television to online video, a growing number of platforms are looking for ways to attract and empower increasingly ambitious digital creators in the way that Vimeo has. Even YouTube, longtime leader of the video streaming pack, has once again embraced funding original content with the advent of its subscription service, YouTube Red.