By Evan DeSimone
Just over a month after issuing a major commitment to new original programming, Vimeo is ready to roll out its slate, starting with“Bianca Del Rio’s Rolodex of Hate.”
Starring “Ru Paul’s Drag Race” alum Dianca Del Rio, the drag alter-ego of comedian and costume designer Roy Haylock, the special be available on Vimeo On Demand for $13.99 starting Dec. 2. It was filmed during Haylock’s stand-up comedy tour stop in Austin, Texas, and features the drag star delivering his trademark rapid-fire, acid-tongued pop culture quips.
Vimeo has also invested in new originals from “Saturday Night Live” star Aidy Bryant and web series creator Adam Goldman. Bryant’s comedy faeture “Darby Forever” and the long-awaited third season of Goldman’s “The Outs” are both expected in 2016, but Vimeo has yet to set hard premiere dates for either project.
If history is any indicator, both projects will be ones to watch. Vimeo’s dabbling in originals has born some significant fruit over the past year. A new season of popular web series “High Maintenance,” funded by Vimeo, earned a pickup from premium cabler HBO. The streamer has also picked up several originals from Ron Howard and Discovery Communications digital content incubator New Form Digital, including shows notable YouTube creators PJ Ligouri and Sawyer Hartman.
Vimeo’s longtime competitor, YouTube, will soon move into the same indie originals space that Vimeo has been working to make its own. The launch of SVOD serviceYouTube Red, with a slate of influencer-backed originals is just the latest salvo in an ongoing content and monetization arms race between the two platforms.