By Evan DeSimone
This week, Endemol Beyond USA, the digital arm of global media giant Endemol Shine, launched two of its digital networks into the OTT space — its beauty and lifestyle network Icon and its gaming oriented Smasher, are now available to an even wider audience through Apple TV.
For this week’s web series Wednesday, we picked five original series from from Icon and Smasher to highlight some of the best content the Endemol has to offer.
“Pretty Little Pranksters”
Style pro James Welsh covers the basics of men’s style and grooming on this original series that aims to transcend Icon’s core audience of millennial woman. Learn more about the team behind this episode here or dig deep on one of the creators here.
“Legends of Gaming”
Fronted by OG YouTube star Toby Turner, “Legends of Gaming” pits some of YouTube’s most popular gamers against one another in games of skill and wit to see who is the ultimate gaming legend.
“Smasher Let’s Play”
Much of Icon’s content focuses on what’s hot right now, but “Throwback Beauty” teaches viewers how to execute classic looks of yesteryear, at times giving them a modern twist. Learn more about the team behind this episode here or dig deep on one of the creators here.