By Evan DeSimone
The International Champions Cup is coming to virtual reality thanks to a deal between NextVR and Relevent Sports, a division of RSE Ventures.
NextVR, which specializes in the creation of live action virtual reality content, will capture 360-degree footage of matches in the soccer tournament league to be distributed live in virtual reality. Fans can catch the games on most commercially available VR headsets or on a mobile device equipped with the NextVR app.
This marks the second time that NextVR has broadcast a live sporting event as an immersive video experience. The company previously captured an NBA game between the Golden State Warriors and the New Orleans Pelicans back in October. Warriors owner Peter Guber was among the investors who helped NextVR raise $30.5 million in series A funding earlier this year to support its work with live VR sports content. This time it will be another investor, RSE Ventures, taking a more active hand in the virtual broadcast through its soccer promotion subsidiary, Relevant Sports, which hosts the Champions Cup.