Hulu can’t match Netflix’s global reach — it’s only available in the U.S. and at certain overseas American military installations — but it’s catching up with the streaming video behemoth when it comes to content.
Today, Hulu announced that it has acquired the exclusive SVOD rights to the Lifetime drama series “UnREAL,” produced by A&E Studios.
Hulu made the deal with Chute Ten Productions, Inc., A+E Studios’ production partner, which holds domestic SVOD distribution rights to “UnREAL.”
Beginning on Feb. 3, season one of “UnREAL” will be available to stream through Hulu’s No Commercial and Limited Commercials plan. Future seasons will become available to stream on Hulu following their initial season run on Lifetime.
Set against the backdrop of a fictional dating show, “UnREAL” stars Rachel Goldberg (“Girls,” “Roswell”) as a young staffer whose sole job is to manipulate the show’s contestants to get the outrageous footage that demanded by her dispassionate executive producer, played by Quinn King (“Entourage,” “House of Cards”). The show also stars Craig Bierko (“Damages”) and Freddie Stroma (“Game of Thrones”).
The deal expands Hulu’s relationship with the A+E Networks, which earlier struck a non-exclusive licensing agreement that brought hundreds of A+E’s library episodes to the streaming service, including full seasons of “Project Runway,” “Project Runway All Stars,” “Storage Wars,” “Intervention,” “Pawn Stars,” “American Pickers,” “Ax Men” and “Beyond Scared Straight.”