Warner Bros.’ short-form production unit Blue Ribbon Content announced today that it has ordered “Now We’re Talking,” a new sports-themed comedy series debuting on Verizon’s Go90 mobile platform in the spring.
Created by and starring Tommy Dewey (“Casual,” “The Mindy Project”) and Tug Coker (“The Office,” Broadway’s “Magic/Bird”), “Now We’re Talking” will focus on two former quarterbacks who find themselves at the bottom of their class in sports broadcasting school. The series will feature guest appearances by professional athletes and sports broadcasters. The first of its seven episodes began production this week in Los Angeles.
“Now We’re Talking” is being produced in partnership with Uninterrupted, a digital media platform launched by NBA star LeBron in 2014 that provides professional athletes with an opportunity to tell their stories and build their brands with original content. Uninterrupted recently announced a new $15.8 million financing round led by a pair of Time Warner companies — Warner Bros. Entertainment and initial partner Turner Sports — as well as a multi-year agreement with Go90 to provide content, original series and exclusive athlete point-of-view videos.
“Now We’re Talking” also stars Malcolm Barrett (“Dear White People,” “Better Off Ted”), Molly Ephraim (“Last Man Standing,” the “Paranormal Activity” movies), Fred Melamed (“Casual,” “A Serious Man,” “Hail, Caesar!”), Kevin Bigley (“Sirens,” “BoJack Horseman”) and Eamon Sheehan.
Coker and Dewey are executive producing the series with Uninterrupted CEO Maverick Carter and its president Jamal Henderson, as well as Jennifer Gore (“Too Late with Adam Carolla”) and Nikki Kessler (“Mind of Mencia”).
Launched last fall, Go90 features a wide range of content from companies such as AwesomenessTV, Comedy Central, Discovery Communications, Endemol Beyond, ESPN, Machinima, Maker Studios, MTV, New Form Digital, Nickelodeon, Scripps Networks Interactive, StyleHaul, Tastemade and Vice Media.
“Now We’re Not Talking” is not Go90’s first foray into sports-related programming. It also features NFL content through its partners NFL Networks and CBS Sports, and it has a deal with the NBA to carry the league’s slam-dunk contest during All-Star Weekend, as well as highlights, original programming and a handful of live games.