Jukin Media announced today that it has formed a strategic content partnership with The Huffington Post that will further expand the global footprint of both companies by connecting Jukin’s vast catalog of short-form, viral video content from around the world with HuffPost’s popular publishing platform.
Jukin will discover, analyze and clear user-generated videos with viral potential from around the world for use on all 15 editions of The Huffington Post. Jukin will also work with HuffPost editors to provide user information and story notes, including first-hand accounts from the owners and stars of the videos.
Jukin has been cutting deals across a multitude of platforms in recent months, from the web (where its FailArmy brand racked up 960 million views in 2015) to linear TV (its shows include “World’s Funniest” on Fox in the U.S. and “Now That’s Funny” on Channel 5 in the U.K.). Highlights include content pacts with the upcoming OTT service Sky Q and Verizon’s mobile-first platform Go90, a partnership with iQIYI in China and the acquisitiion the British viral video brand People Are Awesome.