BuzzFeed publishes its highly-shareable videos across more than 30 platforms, which means people accustomed to stumbling across them in their Facebook or Twitter newsfeeds rather than seeking them out.
Now, BuzzFeed is making it easier for fans to actively discover and binge on its content with its new BuzzFeed Motion Pictures video app, launched today.
The app’s features include continuous autoplay, push notifications and show landing pages that allow fans to subscribe and find out about new episodes from shows such as “Broke” (above), “Try Guys,” “Violet” and “Tasty” the moment they are released — and in some cases before they have been distributed to other platforms, as BuzzFeed experiments with its windowing process.
Founded in 2006, BuzzFeed boasts that it gets 200M monthly unique visitors and 3B monthly video views with its mix of quizzes, listicles (e.g., “21 Bikini Wax Stories That Will Make You Cringe”), and videos with titles such as “People Who Hate Cats Meet Kittens.”
Last August, BuzzFeed received a $200 million investment from NBCUniversal that pushed the company’s estimated valuation to $1.5 billion.