Steve Chen was one of the co-founders of YouTube back in 2005, along with Chad Hurley and Jawed Karim. In the years since, the video sharing platform has altered the media landscape, but Chen hasn’t been standing up to take a lot of bows since he and his partners sold the company to Google in Oct. 2006 in deal worth $1.65 billion.
But Chen will be stepping back into the spotlight next week alongside Vijay Karunamurthy, the former engineering lead for YouTube, to unveil their new project Nom at SXSW in Austin, Texas, on March 14 at 9:30 a.m.
Nom is a live interactive video platform designed to make it easy for users to direct, produce and host their own food shows. It goes live today at https://nom.com and on mobile via an iOS app.
“Nom is a place for food lovers,” said Chen, the onetime CTO for YouTube and co-founder and CTO of Nom, in statement. “If you’ve ever snapped a picture of your dinner, Nom is for you. If you have a food blog and want to connect with a bigger audience, Nom is for you. If a restaurant kitchen is your office, Nom is for you.”
Anyone can join Nom and instantaneously shoot a live show from their phone or desktop.
Nom enables users to share recorded video, photos or GIFs in a live broadcast and interact and collaborate directly with an audience through no-delay two-way chat that includes photos and video questions. It also includes a tool to use multiple cameras during a broadcast.
Chefs launching channels on Nom include Corey Lee and Yoon Ha of Benu in San Francisco, pastry chef Joanne Chang, Tim Hollingsworth of Otium in downtown Los Angeles, Hubert Keller in Las Vegas, and Michael Tusk of Quince in San Francisco.
Chen and Karunamurthy previously teamed with their former YouTube colleague Chad Hurley in 2011 to co-found Avos Systems, which launched such ventures as MixBit, AVOS China and Delicious
Nom is still in lean start-up mode, with a team of under a dozen people based in San Francisco and Palo Alto.