FremantleMedia India is producing its first digital series for Facebook, titled “Confessions — It’s Complicated.” Debuting on April 4, it will incorporate viewer participation via Facebook Live.
A division of British-based international media giant FremantleMedia, Fremantle India produces local versions of its parent company’s franchises, including “India’s Got Talent” and “Indian Idol.”
“Confessions — It’s Complicated” will follow the advenures three spirited young women in their 20s from different parts of India who find themselves living and working together in Mumbai.
The three leads will take their stories outside of the series via key social media platforms, giving the audience the opportunity to virtually interact with their characters and possibly even meet them in-person.
“Confessions” is being presented in partnership with Indian e-commerce giant Myntra. (No, there won’t be any embedded clickable buying opportunities.)
“We see digital and storytelling as a powerful way to engage with young people,” said Gunjan Soni, CMO and head of international brand for Myntra, in a statement. “‘Confessions’ web-Series celebrates independent young women and hence close to our beliefs. We hope the viewers will also enjoy the shoppable styles the protagonists will be wearing!’’
“Confessions” will premiere new episodes every Monday, Wednesday and Friday, with a “special” episode each Saturday featuring something personal about one of the characters. The show will be exclusive to Facebook for four hours, after which it will also be available on YouTube.