French OTT service Molotov announced today that it will officially launch on July 11.
Described in press materials as the Spotify of television, Molotov will use a “freemium” model, offering free-to-air channels to all users and licensed content to paying subscribers. It will be available across screens, including computers, smart phones, tablets and connected TVs.
Founded by AlloCine creator Jean-David Blanc, Cannes Film Festival president Pierre Lescure and former TF1 executive Jean-Marc Denoual, Molotov was originally announced in June 2015, backed by $11.2 million in funding from Idinvest and several angel investors.
Last fall, the company boasted it had closed licensing deals with over 80 French and international channels — including TF1, France Télévisions, net Arte DTT, Nextradio TV, Disney Channel, Turner, Viacom, Euronews, Fashion TV and Luxe TV — representing roughly 90% of the television channels in France.
Today, Molotov also announced a distribution agreement with the Canal+ Group that will bring channels D8, D17 and iTélé to the platform, as well as seven premium cinema channels from Ciné+ (Ciné+Premier, Ciné+Frisson, Ciné+émotion, Ciné+Famiz, Ciné+Club, Ciné+Classic et Ciné+A la demande).
“The arrival of the Canal+ Group channels particularly pleases me and reinforces our vision of the evolution of television distribution,” said Lescure, who also happens to be a co-founder of Canal Plus. “We’re devoting all of our efforts to bring viewers a new, longly awaited television distribution platform that meets the needs of today, and particularly the millennials.”