Priced at $8.99 a month, it will give subscribers access to more than 2,400 selections each month, including original Starzz series such as “Outlander,” “Power” and the upcoming “American Gods,” as well as other TV content and hit movies such as “Avengers: Age of Ultron” and, later this year, “Star Wars: The Force Awakens.”
Users of the Starz app will be able to both stream and download content. Amazon Prime Video also offers that option, but Starz boasts that this is the first time the feature has been offered by a premium pay TV streaming service.
The subscription price for the Starz app compares favorably to competing standalone streaming services from HBO ($15/month) and Showtime ($11/month).
“Starz has entered the market today with an enormous value proposition for consumers,” said Starz CEO Chris Albrecht, who is the father of YouTube star Kate Albrecht (a.k.a Mr. Kate). “Our programming will now be more widely available to the 20 million broadband only homes of cord nevers, cord cutters and cord shavers, including millennials and other underserved consumers who need other viable subscription service options.”
The standalone Starz app allows for up to four users to watch simultaneously and virtually unlimited downloads. It is available beginning today through the App Store for iPhone, iPad, iPod Touch and Apple TV, as well as via the Google Play Store for a wide range of Android-supported devices.
As part of the launch, the premiere episode of the second season of “Outlander” will be made available for streaming and download on the Starz app on April, in advance of its broadcast premiere on April 9 at 9 p.m. ET/PT.