The company behind hit television series “Limitless,” “The Great Foodtruck Race” and “Catfish”, Critical Content, has inked a co-development deal with online video business, Machinima, to create both scripted and unscripted programming. According to Machinima CEO Chad Gutstein, the tone and genre of the programming the two companies develop will remain in line with gaming and gaming culture. To date, Machinima has been behind major gaming-related franchises like “Street Fighter: Resurrection,” airing on go90 and earlier title “Mortal Kombat: Legacy.”
“Machinima’s content is smart, loud, different, and always well-executed. That’s exactly the kind of stuff we love and make at Critical Content,” said Critical Content CEO Tom Forman.
Projects the two companies develop won’t just be for digital either. Given Critical Content’s network chops and Machinima’s digital expertise, projects will be aimed at linear distribution as well. They will also develop projects that can be network-financed, advertiser / sponsor-backed or independently financed.
“We are excited to see the amazing creativity that will result from combining Machinima’s digital strength and global reach with Critical Content’s TV prowess,” added Gutstein.
The news arrives roughly one month preceding the Newfronts, so perhaps some of the projects in early development for these two companies will take stage at Machinima’s 2016 presentation.