Pictured (left to right): Bryan Cranston, Crackle GM & EVP Eric Berger, Kate Bosworth and Dennis Quaid.
Crackle beat the rush and, instead of unveiling their upcoming programming for advertisers amidst the crowd of digital companies at next month’s NewFronts, did it today in New York City as part of the broadcast networks’ upfront presentations.
At the event, the Sony-owned, free, ad-supported VOD service announced a slate that includes returning series “The Art of More,” “Sports Jeopardy!” and “SuperMansion,” and two new original scripted series, “Snatch,” currently in development, and “StartUp,” starring Martin Freeman and Adam Brody, which will debut in the fall.
“Snatch” will be a 10-episode, one-hour drama based on director Guy Ritchie’s heist film “Snatch” (2000), focusing on a group of twenty-something hustlers who stumble upon a truck load of stolen gold bullion and are suddenly thrust into the world of organized crime.
Other informational highlights from the presentation included:
- Jerry Seinfeld’s “Comedians in Cars Getting Coffee” will debut its six-episode eighth season on June 15, with subsequent new installments premiering every Wednesday night at 11:30 p.m. ET. Guest will include comedienne Margaret Cho, “SNL” creator Lorne Michaels, stand-up comic Jim Gaffigan, “Last Week Tonight” host John Oliver, actor JB Smoove and writer/producer Judd Apatow.
- “The Art of More,” starring Dennis Quaid, Christian Cooke, Kate Bosworth and Cary Elwes, will begin production on its 10-episode second season in Montreal on May 2. It will debut in Q4 2016.
- The animated series “SuperMansion,” featuring the voices of Bryan Cranston and Seth Green, will return for a second season in early 2017.
- The “Dead Rising” feature film sequel “Dead Rising: Endgame,” based on the popular Capcom video game franchise, will debut on June 20. It stars Jesse Metcalfe, Keegan Connor Tracy and Dennis Haysbert.
At the event, Crackle showcased its new VR Theater, which will allow viewers to stream their entire content library — including movies and original programs — in a fully-immersive viewing environment. It will also let brands skin the content with logos and ads, as well as integrate their own 360-degree commercials. The first advertising partner for the program will be LG Electronics, which today will debut behind-the-scenes 360-degree footage from the upcoming series “StartUp” taken by the LG 360 CAM on the platform. Crackle has also ordered a VR special for “SuperMansion.”
Crackle also revealed that it has struck a deal with NBCSN to have “Sports Jeopardy!” air every night on the channel after the Rio Olympics, beginning on Aug. 6. Following a brief hiatus after the conclusion of the games, it will return in the fall to air weekly on NBCSN immediately following the network’s coverage of the NHL hockey game on “Wednesday Night Rivalry.” NBC Sports commentators and highlights of NBC Sports live events will be incorporated into the show. The multi-year agreement between NBC Sports Group and Crackle will include over 100 existing episodes, along with any additional episodes of “Sports Jeopardy!” produced for Crackle. NBC Sports Live Extra, NBC Sports Group’s live streaming service, will also stream episodes that are televised on NBCSN.