But at CNN’s NewFront presentation today in New York City, the venerable cable brand made a slight pivot, unveiling a new slate of programming from the Great Big Story brand top-heavy with long-form programming that will be distributed via linear TV.
Great Big Story will be partnering with The Weather Channel for eight-part, hour-long, weekly, primetime series titled “That’s Amazing,” which according to a press release will explore “the incredible and surprising things people are doing with nature and the elements.” It will debut this fall. It also announced “The Great Big Show,” a long-form weekly TV program featuring the best of Great Big Story’s stories from around the globe that will air on an outlet to be announced at a later date.
That’s not to say that it’s skimping on short-form. Starting in November, Great Big Story (in partnership with CNN Films) will roll out a six-part series of shorts from award-winning and up-and-coming filmmakers, titled “Really Great Big Stories,” that will focus on genius, exploration, magic and wild determination. They will debut across digital, social, TV and live event experiences through the end of 2017.
Great Big Story also announced a new virtual reality series, “Take Me There,” that will immerse views in “jaw-dropping “ environments around the globe, from Hawaii’s Haʻikū Ladder (a.k.a. the “Stairway to Heaven”) to the underwater pyramids off the coast of Japan, and two collaborations with musicians: Willie Nelson will star in a series of “life advice” shorts and Chris Funk (The Decemberists) will viewers on tour to experiences the treasures from travels around the globe.
Additionally, Great Big Story announced that Philippe Cousteau (grandson of the later underwater exploration pioneer Jacques-Yves Cousteau) will be returning with a second season “Aquatic World.”
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