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Machinima’s Newfront Is All About Esports
At Machinima‘s 2015 NewFront presentation, the gaming-centric multi-platform production company focused on the unveiling of new shows, more than a few of which were never produced. This year, it was all about the exploding esports vertical. Machinima’s big announcements at the presentation were its launches of Mach-1, an agency designed to connect brands with gaming and eSports audiences, and Machinima Preferred, a programmatic network targeting gamers using the company’s proprietary Fan Segmentation models combined with quality and brand safety data from OpenSlate.Click to read more.
Woven Inks Deal with Forbes to Target Millennial CEO’s with SeriesYoung male-focused digital media company Woven Digital isn’t waiting for its first-ever NewFront presentation tonight to make its big programming reveal.This morning, Woven Digital announced that it is partnering with Forbes to launch the new series “Forbes Founders,”… More on their news here.
Vice, Oh Vice, The Inverse Mullet of the Video and Media Space
Party up front, business in the back. Vice, in true Vice fashion, is throwing a huge party as part of their Newfront. Who needs those advertisers, anyhow!? It’s not like Intel stood up Vice’s business all those years, right? In all seriousness, Vice joins AOL in its consumer-friendly push instead of a big business presentation where CEO Shane Smith shows up (seemingly) drunk on stage (yea, we were there…twice.) Performances at Vice’s “Newfront” include Pusha T, Charli XCX, Best Coast’s Bethany Cosentino, Meredith Graves, and Kristin Kontrol. “Plus, there are a whole bunch of other people playing that we legally can’t tell you about,” Vice said.
YouTube’s #Brandcast Wows ’Em with Big Bird, Basketball and Sia
YouTube’s annual #Brandcast event on Thursday might not technically have been the biggest NewFront presentation so far this year. But the mini set by Sia featuring dancer Maddie Zeigler will likely qualify it as the most flashy. YouTube CEO Susan Wojcicki delivered the centerpiece keynote. The bulk of the evening’s announcements centered on Google Preferred, a program that reserves advertising inventory on the top 5% of YouTube channels for advance buyers as well as a presentation about how Toyota had leveraged YouTube’s broad reach. YouTube also announced a new Breakout Videos package for advertisers, which lets them advertise against the fastest-rising videos on the platform, and its upcoming DoubleClick Bid Manager, which will enable upfront buyers to execute their Google Preferred buys programmatically and manage all their video campaigns (including TrueView, Google Preferred and cross-exchanges) in one place. Sesame Street announced a new educational channel on YouTube and the streaming platform continue to boast brand-safe talent like Lily Singh, who was this year’s on-stage star. Click for more details.
CNN Makes Great Big Story Bigger at NewFronts
But at CNN’s NewFront presentation today in New York City, the venerable cable brand made a slight pivot, unveiling a new slate of programming from the Great Big Story brand top-heavy with long-form programming that will be distributed via linear TV. That’s not to say that it’s skimping on short-form. Starting in November, Great Big Story (in partnership with CNN Films) will roll out a six-part series of shorts from award-winning and up-and-coming filmmakers, titled “Really Great Big Stories,” that will focus on genius, exploration, magic and wild determination. VR is also in their plans. Read on for more details.
Time Inc Shoots Long with Kobe, OTT Service and Life VR
Time Inc. demonstrated its commitment to the digital video space in a big way at its NewFront presentation today in New York City. The publishing giant announced plans for an ad-supported over-the-top (OTT) network from People and Entertainment Weekly (EW), revealed that it will be making its 133-year-old Life brand the centerpiece of the company’s virtual reality efforts, roll-out a partnership with recently-retired L.A. Lakers star Kobe Bryant, and previewed its all-video, mobile-first brand focusing on the “new famous.”