By Bree Brouwer
Supergravity Pictures is no longer in the business of simply making movies; it wants to help manage the stars of these films, too. The studio, which specializes in digital-first film projects, is expanding into the realm of talent management with the formation of Red Sun Entertainment.
According to a release, Red Sun Entertainment seeks to be a full-service talent management company, “focused on digitally-native creators and shepherding their talents to new heights both in digital as well as traditional entertainment.” Red Sun was founded alongside former Studio71 (previously Collective Digital Studio) Executive Vice President and Head of Talent Evan Weiss. The executive comes to Red Sun with plenty of talent management experience, having helped launch his client Lucas Cruikshank’s career through digital and theatrical releases of the online star’s character-based “Fred” movies. At Red Sun, Weiss will serve as the company’s Head of Talent. The executive will be in charge of a new roster of digital-centric clients, including Elliott Morgan, Steve Zaragoza, and HollywireTV.
“I worked with Evan during my time at CDS and was always impressed by his instinct to put the client first,” said Supergravity founder Max Benator. “Whether it’s traditional TV, film or a digital platform, Evan has a deep understanding of the business at hand and can expertly guide our partners and clients to success.”
“I had a great run with Studio71 and its predecessors and learned the digital and social media business from the inside,” added Weiss. “My passion has always been talent advocacy and I love the new breed of creators making their way on digital platforms. I’ve known and respected Max and Marc [Hustvedt] for several years and think they are among the brightest minds in the business and the perfect compliment for my perspective and experience. We have a common vision for building the prototype for the modern management company in the digital age.”
You can learn more about Supergravity Pictures and all its new ventures by visiting supergravity.co.