At DanceOn, Zhang spearheaded the marketing and promotion of the #WatchMeDanceOn campaign, which received a Mashie Award for “Best Use of YouTube” and generated more than than 500 million video views. Earlier in his career, Zhang managed audience development, digital media and marketing campaigns at Live Nation, Nickelodeon and MTV.
“With our continued commitment to an increasing number of multi-platform projects, it’s more important than ever that we have innovative professionals with strong digital and entertainment media experience like Zhang overseeing Indigenous Media’s marketing efforts,” said Avnet in a statement.
Avnet launched Indigenous Media in 2015 with his father, producer Jon Avnet (“Black Swan,” “Risky Business”), and writer/director/producer Rodrigo Garcia (“Albert Nobbs,” “In Treatment”), with backing from advertising giant WPP and British broadcaster ITV.
Garcia (the son of Nobel Prize-winning author Gabriel García Márquez) and the elder Avnet were formerly partnered in WIGS, which produced direct-to-digital series such as “Blue,” starring Julia Stiles.
Earlier this year, Indigenous scored an online hit with “Sickhouse,” a “Blair With Project”-style horror thriller written and directed by Hannah Macpherson (AwesomenessTV’s “[email protected]”) about a group of social media-obsessed friends (led by digital influencer Andrea Russett) who journey into the woods to explore the lore of a mysterious cabin. First seen on Snapchat as a series of posts that told the story in real time over a five-day period, it was augmented with additional footage to create a 70-minute “Sickhouse” feature that was made available for digital purchase on Vimeo, BitTorrent and Fullscreen. Last month, Indigenous greenlit a “Sickhouse” sequel.