The Pokémon Go app lit a fire under the under the augmented reality (AR) sector when it was released in July, racking up an estimated 75 million downloads before the end of the month. In the weeks since, the hysterical press coverage has died down, along with Pokémon Go-related deaths, but, apparently, the public’s love for the app has yet to abate.
“The team at Niantic developed a unique experience that merges their expertise in cutting-edge location-based technologies with the beloved characters and classic gameplay of Pokémon,” said Tsunekazu Ishihara, president and CEO of The Pokémon Company, in a statement. “This ideal match of the right brand and the right technology has resonated with hundreds of millions of existing and new fans around the world.”
Today at Apple’s event in San Francisco, where the new iPhone 7 was revealed, Niantic unveiled initial details about Pokémon Go for Apple Watch, which will launch later in 2016.
“The globally loved Pokémon brand paired with Niantic’s platform and game design that encourages exploration, exercise and making real world social connections has inspired millions of people of all ages to go outdoors together,” said John Hanke, CEO of Niantic, Inc., in a statement.“We are encouraged by the fast adoption of the game and are pleased to see so many people walk and play every day. Pokémon GO for Apple Watch will be another way people can incorporate the game into their daily lives, even more seamlessly.”