Time Inc.’s new ad-supported, free streaming video service People/Entertainment Weekly Network (PEN) will launch tomorrow, the publishing giant announced today.
First unveiled at the NewFronts in May, PEN will feature daily exclusive celebrity, pop culture, human interest and lifestyle series, specials and live event coverage from People and Entertainment Weekly (EW). It’s slated to roll out than 300 hours of new programming its first year, with 14 original shows and specials premiering during PEN’s launch month. It will also give access to a on-demand library of Time Inc.’s most popular programs, series and specials.
Originals available at launch will be:
- “The Children of 9/11: 15 Years Later”: A documentary exploring the lives of five children who not only lost their fathers to 9/11, but never got the chance to meet them because they were still in their mothers’ wombs.
- “BingeWorthy”: A humorous review of what’s hot on the small screen, from upcoming series and new season premieres to the water-cooler shows of the past week, hosted by Jessica Shaw and Touré.
- “The Jess Cagle Interview”: People and Entertainment Weekly Editorial Director Jess Cagle gets Hollywood’s stars and creative minds to open up about their childhoods, their inspirations, their finest moments and their greatest challenges. In the premiere episode, Cagle interviews Jimmy Kimmel on the eve of his Emmy hosting gig.
- “People Cover Story”: A weekly mini-documentary series giving viewers a 360-degree look inside the cover story of the latest issue of People. In the premiere episode, Patrick Dempsey talks about changing his life, leaving “Grey’s Anatomy,” saving his marriage and focusing on his kids.
- “People Features”: A documentary series tapping the magazine’s in-depth reporting, covering everything from celebrity, pop culture and human interest to true crime. In the first installment, Rory Feek, husband of the late country star Joey Feek, talks about raising their daughter, who was born with Down syndrome, and how they’re coping since Joey’s death earlier this year.
On Thursday, PEN will premiere the first in a series of “EW Reunites” specials, featuring the cast of “Friday Night Lights.” Stars of the show will gather on at the home field of the Dillon Panthers in Austin, Texas, to relive memories and celebrate the show’s legacy with each other and diehard fans.
On Friday, it will launch “Entertainment Weekly: The Show,” hosted by Ricky Camilleri (“AOL Build”), a news magazine show that takes a deep dive into the current issue of EW, focusing on movies, television, music and books. It will also feature commentary from editor-in-chief Henry Goldblatt.
PEN will also carry extensive entertainment red carpet coverage, starting with a two-hour live streaming Emmy pre-show Sunday, Sept. 18, starting at 6pm ET/3pm PT. People Now’s Jeremy Parsons and Andrea Boehlke will host the “People & EW Red Carpet Live” pre-show from their New York studios, while People deputy editor JD Heyman and Associated Press correspondent Alicia Quarles will report live from the Emmys red carpet in Los Angeles.
Initial advertising partners for PEN include Alcon Dailies Total1 contact lenses, L’Oreal USA and MillerCoors. It is also backed by an extensive multimedia marketing campaign from Time Inc.
PEN is available onf Amazon Fire TV, Google Chromecast, Comcast’s Xfinity, Xumo and PlutoTV, on Roku Players, iOS (available on iPhone, iPad, and Apple TV) and Android mobile devices, and at People.com/PEN.