ESPN is set to create more original digital “SportsCenter” videos for digital and social platforms. Their 20-person digital video production team has been assigned to focus full time on creating original content that will call ESPN.com home.
“This team will not only be thinking about what we’re doing on TV and taking the best of that to digital platforms, but also creating things specifically for digital, including franchises that enhance our on-air brands,” said Rob King, svp of “SportsCenter” and news for ESPN.
The format won’t be the standard desk-side bits that viewers usually see on TV. Instead, it will include everything from the “SportsCenter” hosts working on a story away from their desks; random behind-the-scenes sketches with athletes and celebrities; or short features on a specific topic that might eventually air on the TV broadcast.
As of yet, ESPN does not have a set number of original “SportsCenter” videos it wants to make on a daily basis. According to King that will vary based on the news cycle and other factors.
Videos created by ESPN’s digital production group (including content made for ESPN’s other shows like “First Take” and “SportsNation”) will get priority placement inside the new ESPN mobile app. Original videos will air first inside this app, before personalized news and highlight clips.