FremantleMedia has made another capital investment into Europe’s leading multi-platform network (MPN), Divimove, their shareholding in the company remains at 75%. The move ensures that Divimove’s founders, Brian Ruhe (CEO), Philipp Bernecker (CMO), and Sebastiaan van Dam (CAO), remain in control for at least two years to continue the company’s exponential growth.
The investment will go towards the development of more sophisticated media buying capabilities and performance tools for brands, and towards launching new revenue streams such as live events and book publishings.
“We are thrilled to start this new era with a wide range of exciting opportunities for our talented social influencers, brands partners and our team. The investment enables us to pursue our strong growth strategy by expanding our team and opening further local Divimove offices across Europe,” commented Brian Ruhe, CEO and co-founder Divimove. “Our vision is to build a first-of-its-kind contemporary digital media company and to shape the future of online video.”
Divimore is known for managing social influencers such as Enzo Knol, the most popular YouTuber in the Netherlands; Sallys Welt, who runs the largest German food channel on YouTube; Nikkie Tutorials whose viral video “The Power of Makeup” made her known across the world; and Leonardo Dicarlie, one of Italy’s most popular entertainment vloggers.
The company now runs the largest influencer network in Europe with more than 1,200 partners and 350 million social media fans in Germany, Spain, the Netherlands, Italy, Poland and France, and attracts more than 1.5 billion views a month.
Divimove will work closely with the RTL Digital Hub, which bundles the digital businesses owned by FremantleMedia’s parent company RTL Group, to leverage creative and commercial opportunities across the business. Divimove will be fully consolidated in RTL Group’s accounts, which will contribute significantly to FremantleMedia’s digital revenue in 2017.
“In less than five years, Divimove went from a start-up digital business to become one of the leading European media companies in online video,” said Keith Hindle, CEO Digital & Branded Entertainment, FremantleMedia. “They remain a step ahead of anyone else in the industry in creating opportunities for brands and influencers to thrive.”
The deal builds on FremantleMedia’s already substantial success in the digital space with more than 270 channels, nearly 40 million subscribers and 19 billion annual video views in 2016 alone. Its properties have 228 million fans across YouTube, Facebook, Twitter and Instagram and include television brands like the Got Talent and The X Factor franchises, and original IP such as The Football Republic and Munchies. FremantleMedia also owns Ludia, the digital games company, whose games were downloaded 60 million times worldwide and reached an average of 2 million daily active users.