Twitch, the world’s largest gaming-centered social platform for gamers, has renewed its exclusive broadcasting partnership by extending a long-term deal with Team Liquid, a premier esports team franchise. The partnership, which has existed since 2011, aims to continue the two’s collaboration on live-streaming and video-on-demand content. Team liquid will pay a pivitol role in helping Twitch improve the platform for both professional players and casual streamers with their production services, product feedback, and creator guidance.
“Team Liquid was among the initial teams that helped cement Twitch’s role as the industry leader in live gaming video,” said John Howell, VP of Global Partnerships at Twitch. “We treasure the relationship we’ve built with Victor, Steve, and the entire Team Liquid organization and look forward to continue working closely together for many years to come.”
In addition to live-streaming Team Liquids roster of professional video gamers on Twitch, which has more than 45 players competing on 9 different teams, the renewed partnership will include 1UP Studios and Liquid Media, both part of Team Liquid Enterprises. 1UP Studios, the full service production company, will continue to create original content with Twitch, while Liquid Media, Team Liquid’s influencer management arm, will work closely with Twitch to continue building streamers and fans on the platform.
“Before many other brands came on board, Twitch’s commitment to esports in the early days helped create the spectator generation of gamers,” said Steve Arhancet, co-CEO of Team Liquid. “John and his team have always understood how crucial it is to give the community great content, while making esports financially viable for teams and players too. Everyone at Team Liquid is psyched to partner with Twitch again in a much more comprehensive manner.”