Poker Central, the self-titled ultimate destination for poker fans, is betting its money on original content. Believe Entertainment Group (BE) has partnered with company to create and produce a six-episode, short-form comedy series, “Poker Nights,” starring former “Saturday Night Live” and “30 Rock” alumnus, Chris Parnell.
The new series, which follows a group of friends and the guests that filter in and out of their weekly, neighborhood poker game, will premiere on the company’s subscription streaming service, PokerGO, later this summer. The show is directed by Jared Lapidus, who most recently directed on NBC’s primetime variety show, “Maya & Marty,” and will direct on Netflix’s upcoming comedy series, “The Who Was? Show.”
Additionally, the partnership includes the creation of 200 pieces of short-form video across a variety of formats including sketches, animation, how-tos, lists, and more. This content will be essential to Poker Central’s social content strategy with daily distribution on Facebook, YouTube, Instagram and Twitter.
“Poker Central’s PokerGO service is the ultimate poker destination for fans of the game and the amazing professional players who play it,” said Brian Hunt, President of Believe Studios and Head of Development. “‘Poker Nights’ sheds a light on some of the less impressive players the sport has to offer.”