Tubular Labs, originally launched as YouTube only analytics service that then expanded to Facebook, has launched DealMaker, a database of sponsored social video content that tracks over 175,000 sponsored videos, representing 15,000 marketers and 15,000 publishing partners across 30,000 campaigns on Facebook and YouTube. Tubular’s new product uses video data to identify growth opportunities, qualify leads, and help close deals faster with maximum ROI.
“Tubular’s mission is to make our customers’ lives easier by bringing them insights that increase productivity and bottom line. We know that while online video views have surpassed 1 Trillion per month, preroll as an ad format has reached its peak,” said Rob Gabel, CEO and founder, Tubular Labs. “In 2017, there will be over 24 Billion views on sponsored content that’s over $500 Million in media value. It’s clear that the only way forward is through sponsored content. We’ve made a bet on it. Our customers have made a bet on it. And we’re excited to empower the ecosystem.”
Tubular’s enterprise customers include over 160 global media companies, brands, and agencies, including Buzzfeed, Warner Bros., Microsoft, Conde Nast and Viacom. Select customers have already used and experienced successful results from Tubular’s DealMaker during a closed beta program.
“Tubular has earned us well into the millions of pounds of revenue,” said Jamie Bolding, CEO, Jungle Creations. “It enables our sales team to know how to pitch when they go in so they’re not going in blind. Ultimately DealMaker helps us win the big campaigns.”
“Tubular’s DealMaker provides A+E Networks with the data we need to intelligently and efficiently drive our sponsored video business forward,” said Cristina Bell, VP of Digital Research at A+E Networks. “DealMaker data gives A+E Networks insight on competitor campaigns and industry benchmarks to strengthen our sales process, maximize our ROI, and enable higher value reporting.”
DealMaker is available immediately from Tubular Labs. Those who become customers before August 31, 2017 will gain access to the DealMaker Founder’s Club, which is said to offer unique events, opportunities, and features.