With the announcement of 25+ shows, the social media giant gears up for its next step in the digital world.
Months after announcing that it would be dipping its toes in the ocean of original programming, Facebook’s vision is finally taking place. The company has taken the next step in the process by launching Watch, a hub for its short-form original content, to select Facebook members in the U.S.
The Watch experience is intended to be a social one, developed around the idea that “you can watch videos through the lens of your friends,” Fidji Simo, VP of product at Facebook, explained to The Hollywood Reporter. “It’s all about bringing people together around video, whether it’s friends or online communities of friends.”
The new Watch video tab, which debuts today, won’t roll out with original programming until Aug. 28. Facebook says the shows would include videos of the Women’s National Basketball Association, a parenting show from Time Inc, and a kids cooking show from Tastemade called “Kitchen Little.” The new video section will also house Facebook’s live programming deals, including its weekly broadcasts of MLB games.
“We think Watch will be home to a wide range of shows, from reality to comedy to live sports,” Facebook stated on its website. “To help inspire creators and seed the ecosystem, we’ve also funded some shows that are examples of community-oriented and episodic video series. For example, “Returning the Favor” is a series hosted by Mike Rowe where he finds people doing something extraordinary for their community, tells the world about it, and in turn does something extraordinary for them.”
So far Facebook has more than 25 short-form shows lined up for the new tab:
A&E’s “Bae or Bail,” unsuspecting couples put their relationship and wits to the test as they’re thrown into terrifying scenarios.
All Def Digital’s “Inside the Office,” a workplace comedy that shows how companies tick from the inside.
Billboard’s “How It Went Down,” musicians recount their most fascinating stories about how their hit songs were created.
Business Insider’s “Great Cheese Hunt,” a show dedicated to finding the best kind of cheeses.
Brit & Co presents “Tiny Houses,” which explores interest and community around tiny living arrangements.
David Lopez’s “My Social Media Life,” a reality-show approach to a day in the life of a social media star.
Golden State Warriors’ “Championship Rewind,” a behind-the-scenes story of the Warriors’ 2016–17 championship season.
Hearst’s “Daily Refresh” a rundown of moments, stories, and news — all in one place.
McClatchy’s “Titletown” this series captures the passion and community of big-time high school football in Texas.
MLB’s “MLB Live,” the home for a live blackout-free Major League Baseball game every Friday night.
MLB’s “12:25 Live” takes a look at baseball from the lighter side, with an assist from fans.
MLS’ “ExtraTime Live” Andrew Wiebe, David Gass and a slew of guests bring you all the interactive action, analysis, and crazy moments from the weekend in Major League Soccer.
MLS and Univision Deportes’ “MLS en Univision” is the home for live MLS games.
National Geographic’s “We’re Wired That Way” tells the story behind all the things that make us us: how your canine teeth tell the story of walking upright, why being in love makes you feel the way it does, why you instantly recognize a stranger you met six months ago. It’s part of the intricate narrative that is both personal and instructive to how we became the people we are today.
Nat Geo WILD’s “Safari Live” joins National Geographic guides for a daily action-packed safari experience, live from South Africa and Kenya.
NASA’s “Science @ NASA” is a show that dives into a single NASA science topic in each four- to five-minute episode and explores it in an understandable way.
NBA’s “WNBA All-Access” a behind the scenes look at the stars of the WNBA, both on and off the court.
PopSugar’s Pretty Unfiltered touches on the issues and insecurities everyone deals with but might be afraid to talk about.
The Dodo’s “Comeback Kids: Animal Edition” features determined animals facing difficult conditions or challenges and people who refuse to give up on them.
Thrillist features a new series based on the relationships between different communities and the cuisines by which they define themselves.
Tonio Skits’ “The Novelas” is a a comedic telenovela centered on the Novela family.
Vox’s “Overrated” This series is a cynic’s approach to origin stories, putting famous things you think you know in a brand-new light.
WatchCut presents “Kids Try,” Kids are asked to try fun, yet unfamiliar things, and their reactions are caught on tape. The first season focuses on foods from around the world.
Whistle Sports’ “Every Fan You Know” gives a comedic glimpse into the minds of specific fans and fan groups.
Whistle Sports’ “Showdown” features humorous showdowns, each with a challenge component where the first to break loses. Some examples include: Bad Joke Telling, Watch Ya Mouth, Saltine Challenge, Staring Contest, Thumb Wars and Rock Paper Scissors.
WSL’s “WSL Surfing Sundays” captures the best surfing from World Surf League Championship Tour events.