Apple is showing its teeth with its recent announcement of a $1billion original content budget for 2018, the Wall Street Journal Reported. The budget, though a substantial amount, is about half of what HBO spends on programming, $3.5 Billion less than what Amazon is estimated to spend this year, and about $6 billion less than what Netflix is expected to spend in 2018.
Still, the $1 billion could go to fund “as many as 10 television shows,” the WSJ reported. And it will likely include at least a few high caliber series, a needed change from the tech giant’s current original programming which consists of easily forgotten shows like “Planet of The Apps” and “Carpool Karaoke.”
This isn’t the first move Apple has made that shows it’s serious about original programming. In June, the tech giant hired Zack Van Amburg and Jamie Erlicht, longtime presidents at Sony Pictures Television, to help build a slate of world-class content for Apple. The duo have been responsible for such hit as “The Blacklist,” “The Goldbergs,” and “Breaking Bad.”
And this week the company announced the hiring of Matt Cherniss, ex-G.M. of WGN America and Tribune Studios, to head development for the original entertainment group.