Cable as we have come to know it is on its way out. With the introduction of OTT providers, video hosting platforms, and social media, more people are realizing just how useless a large cable package can be. To help thwart the inevitable, cable companies have started to transform their offering to include the products consumers are leaning towards. AT&T, for example, has launched a few internet based platforms of its own — Fullscreen, DirecTVNow — Verizon Launched go90, and DISH launched SlingTV, which was one of the first skinny bundles to offer cable programing. Now, Comcast is upping the ante with the addition of the YouTube app on its X1 Cable box, which will allow customers to watch YouTube content alongside traditional TV programming. YouTube videos will also be featured in Xfinity on Demand, and will be accessible via the X1 voice remote.
“We are excited to supercharge our distribution there and bring Xfinity X1 users a seamless way to consume all of the content they love. Voice is a key enabler to discovery and we are looking forward to bringing it to Xfinity X1 users,” said Robert Kyncl, Chief Business Officer at YouTube in a blog post.
With the voice enabled remote, consumers can control the app with commands such as “launch YouTube,” “Find party dip recipes on YouTube,” “Look up make-up tutorials,” and etc. Comcast also made it a point to mention in its blog that consumers can use commands such as “Watch ‘Carpool Karaoke’ on YouTube” — which is funny because the spin-off of “Carpool Karaoke” is one of Apple Music’s flagship shows. Its almost as the company is saying “why subscribe to any other platform when you can watch just about anything through us?”
“By adding billions of YouTube videos to our video platform, we are taking our role as the aggregator of aggregators to a new level and reaffirming that X1 is the best place to easily discover and access all types of entertainment with the sound of your voice,” said Matt Strauss, Executive Vice President at Xfinity Services, Comcast Cable.
The addition of YouTube is not going to save Comcast from its plummeting subscriber base, but it does give the company a bit of an advantage. With younger generations turning away from television, the implementation of the worlds most popular video destination is a good way to attract a younger audience, and could be the deciding factor for a family that is made up of a mix of generations, with some preferring traditional TV and the others digital.